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Concept and method

New Channels Intelligence

New channels outside the traditional media plan

There are media opportunities that have not made it into the media plan yet.

We map new environments, platforms, communities and formats to find attention where there is less competition.

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Where we look

New environments, platforms, communities and formats.

  1. 01

    Environments

    Websites, apps and consumption contexts that do not appear in the media plan yet.

  2. 02

    Platforms

    Alternative networks, marketplaces and search engines with available inventory and less competition.

  3. 03

    Communities

    Groups and communities where the conversation about the category is already happening.

  4. 04

    Formats

    Ad and content formats that competitors rarely use.

How it works

Find the contexts where attention already exists, including outside the traditional media plan.

  1. 01

    Map

    We map environments, platforms, communities and formats outside the current plan.

  2. 02

    Test

    We test each channel on a small scale, with a defined goal and deadline.

  3. 03

    Scale

    What works gets budget and joins the rest of the operation.

What you get

Deliverables

  • Map of new channels
  • Result of each test
  • Recommendation to scale, adjust or stop

Rhythm

  • Review at the end of each test cycle
  • Exportable monthly report

Proof

Amusement park · partial proof

Activation of search inventory outside the traditional plan, with less competition and a more efficient cost per click.

+3.4 million clicks on search inventory outside the traditional plan.

See the full case

In the system

Channels found at the top come in as signal for Programmatic Intelligence and the audience generated feeds Behavioral Retargeting. See the full operation

Frequently asked questions

What is the commercial model?

We work with CPA, Rev Share, CPL and CPM. The model is agreed with the client according to the goal of the operation, and can combine more than one format in the same contract.

Contact

We are made of AI and data, but we believe in human service. Someone from our sales team will get in touch as soon as possible.