Concept and method
Creator Intelligence
Intelligence for influencer media
Creators chosen for fit, not for size.
Talk to NodalThe problem
The market picks creators by follower count. The brief is loose. Results are measured in likes, with no link to the rest of the media.
How it works
We analyze audience, context, track record, territory, language and influence to identify who can really move a conversation or a decision.
01
Selection by fit
Audience, context, track record, territory, language and influence.
02
Hypothesis-based brief
The brief starts from a message hypothesis, not from a request to post.
03
Paid distribution
Content that performs is distributed with paid media.
04
Measured in the system
The effect is measured across the rest of the operation, including the bottom of the funnel.
What you get
Deliverables
- Reading by creator
- Reading by piece and by audience
- Recommendation to continue, adjust or stop
Rhythm
- Review at the end of each test cycle
When it fits, when it does not
When it is the right choice
Brands that already invest in influencer marketing and want to know what it delivers.
When it does not fit
One-off launch actions with no measurement in place, or choosing creators based on personal affinity with the brand.
In the system
What is learned about the audience feeds Programmatic Intelligence and the audience generated feeds Behavioral Retargeting. See the full operation
Frequently asked questions
What is the commercial model?
We work with CPA, Rev Share, CPL and CPM. The model is agreed with the client according to the goal of the operation, and can combine more than one format in the same contract.
Contact
We are made of AI and data, but we believe in human service. Someone from our sales team will get in touch as soon as possible.