Intelligent media for a journey that truly connects.
Four fronts, one single operation. Each one feeds signal to the others.
The system
Four fronts linked by a technology layer
NODAL TECHNOLOGY
Nodal Tag
The technology layer that connects the four fronts.
Stage by stage
What passes from one stage to the next.
Top
Creator IntelligenceNew Channels Intelligence
Creates attention and context. Records who reacted, to what, and in which environment.
audience qualified by behavior
Middle
Programmatic IntelligenceNew Channels Intelligence
Decides where and to whom the media is shown, based on the signal received from the top.
intent observed, not assumed
Bottom
Behavioral Retargeting
Reactivates the intent of people who showed behavior, with controlled frequency, and sends the result back to the system.
The four products
- Programmatic IntelligenceProgrammatic driven by signals, not just inventory.See product
- Behavioral RetargetingRetargeting based on what people do, not just on what they visited.See product
- Creator IntelligenceCreators chosen for fit, not for size.See product
- New Channels IntelligenceThere are media opportunities that have not made it into the media plan yet.See product
Platform
Nodal dashboard · Programmatic · sample data
Where the system becomes data.
Every connection in the diagram above exists as a field in your dashboard.
Explore the platform