Your consumer is in more places than your media plan.
We connect data, technology, creators and new channels to understand where attention starts, how it moves and where it can turn into results.
Manifesto
The problem starts before the bottom of the funnel.
For a long time, media was organized by channels, formats and funnel stages. Consumers never worked that way. They discover something in one place, research it in another, change their mind in a third, a creator convinces them, and they buy when the combination makes sense.
That is why optimizing the last step of the journey is not enough. You have to understand the signals that show up before it: behavior, context, influence and intent, and only then turn that reading into media decisions.
Planning should not start with inventory. It should start with people.
What we do
From reading behavior to making media decisions
Programmatic Intelligence
Programmatic media with behavioral insight
Programmatic driven by signals, not just inventory.
We use AI to combine context, behavior and data to decide where to buy media, for whom and when, with decisions that go beyond audience and CPM.
See productBehavioral Retargeting
Retargeting based on behavior
Retargeting based on what people do, not just on what they visited.
We recognize behavior and intent patterns to rebuild more relevant audiences and reduce reliance on obvious targeting.
See productCreator Intelligence
Intelligence for influencer media
Creators chosen for fit, not for size.
We analyze audience, context, track record, territory, language and influence to identify who can really move a conversation or a decision.
See productNew Channels Intelligence
New channels outside the traditional media plan
There are media opportunities that have not made it into the media plan yet.
We map new environments, platforms, communities and formats to find attention where there is less competition.
See product
How Nodal works
Six steps. A system that keeps learning.
01
Understand
Understand the business, the margin, the audience and what results really mean.
02
Create demand
Find the contexts where attention already exists, including outside the traditional media plan.
03
Connect signals
Turn channel, behavior and context data into a single reading of the journey.
04
Optimize media
Buy and distribute media based on real behavioral signals, not just audience or reach.
05
Reactivate intent
Identify signals of interest and rebuild the conversation without turning retargeting into stalking.
06
Learn and scale
Turn results into learning so that every media cycle is better than the last.
06 feeds back into 01. The system learns with every cycle.
Platform
The whole operation in one dashboard.
Signal, attribution, optimization and reporting in the same place. You see what each channel learned and what it did with it.
Explore the platform
Nodal dashboard · Growth · sample data
Why Nodal
Media is still media. What changes is the intelligence behind it.
One system, not silos
Programmatic, creators, data and retargeting share signals and learning.
Behavior before audience
What people do says more than just where they are.
Open, auditable data
You access the data, understand the decision and can assess the result.
Proof
+R$ 3.5 million
in revenue in 6 months.
+1,200
orders.
Global technology brand, operating in 8 countries.
Your media can learn more.
Let's take your brand to the places where your consumer already is, and turn attention into results.