The platform connects the signal from each channel to a media decision, and shows the result in your dashboard.
Screenshot / platform interface · light theme · sample data
What the platform does
Signal collection
Receives events from the website, the media and partner channels in a single base. In practice: one history per audience, not one per tool.
Attribution
Spreads the weight of each conversion across the stages that came before it. In practice: you see how much the top contributed to the bottom.
Optimization
Adjusts bid, inventory and creative based on signal, in short cycles. In practice: the campaign changes during the week.
Reporting
Dashboard, exports and regular reviews with the team. In practice: the same number for you, for us and for the audit.
The client dashboard
Detail / client view · sample data
- What you see
- Signal by segment, cost per behavior, attribution by stage, frequency per person.
- How often
- Dashboard updated daily. Weekly review with the team.
- What you can export
- Tables in CSV, a monthly report in PDF and the raw event data.
Raw data and transparency
The data is yours. So is the access.
Every number in the dashboard can be traced back to the event that generated it. You export, audit and compare it with your own measurement.
| Field | Source | Exportable |
|---|---|---|
| Behavioral event | Website, app | Yes |
| Impression and cost | Programmatic media | Yes |
| Creator signal | Influence channels | Yes |
| Attribution by stage | Nodal model | Yes |
Privacy
Compliant with Brazilian data protection law (LGPD).
We work with behavioral data, not identity. Consent before any collection, documented legal basis and deletion on request.
- Retention period
- Follows the period set by each advertiser.
- Legal basis by purpose
- Measurement and attributionConsent
- Media optimization and retargetingConsent
- Client reportingConsent
- Data protection officer (LGPD)
- Marco Gomes[email protected]
Integrations
- MeasurementGA4
- MeasurementMatomo
- MeasurementAdobe Analytics
- MMPAppsFlyer
- MMPKochava
- MMPBranch
- MMPAdjust
- E-commerceVTEX
- E-commerceShopify
- OpenAny API
If the platform exposes an API or exports events, Nodal connects to it. Measurement, MMP and e-commerce feed into the same data model, with no stack migration.
Security
We only describe practices that exist today, written against what is deployed, not against what we would like to have.
- Encryption in transit
- The Tag and the dashboard communicate only over HTTPS.
- Encryption at rest
- Encrypted database and backups.
- Access profiles
- In the dashboard, each user sees and does only what their profile allows.
- Client isolation
- Each advertiser accesses only their own data.
- Pseudonymized identifiers
- The Tag does not collect names, emails or ID numbers. The audience is recognized through pseudonymized identifiers.
- Cloud infrastructure
- The platform runs on cloud infrastructure.