Amusement park
+R$ 11.5 million
in approved sales over 12 months of operation.
- Programmatic Intelligence
- Behavioral Retargeting
- New Channels Intelligence
Challenge
Convert seasonal demand in the short window when it happens, and win back undecided visitors who dropped off while comparing dates, bundles and promotions, even with qualified traffic.
What we did
01
Programmatic at the top to secure a qualified presence on seasonal dates.
02
Behavioral retargeting and cart recovery at the bottom.
03
Activation of search inventory outside the traditional plan, with less competition and a more efficient cost per click.
How the top fed the bottom
From qualified reach to approved sales.
- 14.5 millionimpressions · 84% viewability
- +3.4 millionclicks
- +37 thousandtickets sold
The width of the bars shows the order of the stages, not the scale of the numbers.
Result
+R$ 11.5 million
in approved sales over 12 months of operation.
+53%
in tickets sold during the park's main season, compared with the average of the other seasons in the period.
+37 thousand
tickets sold.
14.5 million
impressions, with 84% viewability.
+3.4 million
clicks.
Method note
Duration. 12 months of operation.
Basis for the +53%. tickets sold in the main season, compared with the average of the other seasons in the same 12-month period.
Client anonymized for confidentiality.